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Wednesday 18 October 2023

The Daily Money: Martha Stewart partners with Etsy to bring you her 'curated collections'

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With no shortage of web-based retailers, Etsy has carved out a space all its own by framing itself as an online maker's mart.

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The Daily Money

ALL THE MONEY NEWS YOU NEED TO KNOW

Wed Oct 18 2023
 

Swapna Venugopal Ramaswamy | National Housing and Economy Correspondent

@SwapnaVenugopal

You know it's a 'good thing' when Martha Stewart, the queen of all things eye-pleasing, steps up to help you navigate the essentials for holiday entertaining.

The doyenne of party hosting has partnered with Etsy to bring you "curated collections" to elevate your home, wardrobe and gift-giving repertoire.
MarthaHoliday1.jpg

Martha Stewart releases holiday collection with Etsy

Courtesy of Etsy

With no shortage of web-based retailers, Etsy has carved out a space as an online makers market, full of highly personalized, one-of-a-kind gifts created by artists.

It was precisely this quality that made Stewart want to collaborate with the company.

"Etsy has been a source for Martha Stewart Living of really nice ideas. It's a hub of creative people making really beautiful products and most of it is home-made, hand-made, hand-crafted," she told USA TODAY.

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