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Friday, 29 May 2026

Pet costs are on the rise

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Plus: How brand loyal are you? ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
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The Daily Money

ALL THE MONEY NEWS YOU NEED TO KNOW

Fri May 29 2026

 

Betty Lin-Fisher Consumer reporter

@blinfisher

Good morning and Happy Friday! This is Betty Lin-Fisher with Friday's consumer-focused edition of The Daily Money.

There's no doubt pet owners love their furry family members.

But pet ownership is increasingly becoming more expensive, a new Bank of America Institute analysis finds. As costs, including veterinary care, go up, there has been a pullback on pet adoption rates and pet ownership, which may signal that  affordability is playing a larger role among animal lovers, the Bank of America Institute said.

Would you cut other parts of your budget to afford your pet?

pet costs.jpg

Olivia Sablan, 27, is shown with her 3-year-old rescue Golden Retriever Lemon. Sablan said she'd be willing to cut other parts of her budget to afford Lemon.

Provided by Olivia Sablan

How loyal are you to brands?

Strained by tighter budgets and product price increases, more shoppers are willing to ditch their favorite brand for a cheaper alternative, a new study finds.

In a survey of more than 1,000 Americans by DOSS, 60% of shoppers said they have dropped a brand they were previously loyal to because of an uptick in price. 

What's the price increase breaking point for shoppers?

Unrealistic expectations?

The average college student expects to earn $80,000 a year after graduation, according to a new survey.

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Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at blinfisher@USATODAY.com or follow her on X, Facebook or Instagram @blinfisher and @blinfisher.bsky.social on Bluesky. Sign up for our free The Daily Money newsletter, which breaks down complex consumer and financial news. Subscribe here.

Olivia Sablan, 27, shown with her 3-year-old rescue Golden Retriever Lemon, said she'd cut costs in other parts of her budget, if needed, to afford Lemon.

Rising veterinary and pet care costs are impacting adoption rates and household budgets across the United States.

Michael and Shannon Kucowski, from Philadelphia, look at the tumblers at the Hot Topic store at Neshaminy Mall in Bensalem on Tuesday, Dec. 24, 2024.
 

Would you ditch your favorite brand if it was too expensive?

In a new survey, 60% of shoppers said they would drop their loyal brand if the price hike was too high.

College graduates face a daunting job market in 2026, but there are signs of a turnaround.
 

College grads expect to earn $80k. They are in for a shock

The Class of 2026 may have to manage their expectations about that first job.

Walmart Supercenter at 401 River Road in East Peoria.
 

Walmart's 30-minute delivery service expands to more cities

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'Buy before you sell' is revolutionizing how Americans move

It can be stressful, costly and time-consuming to buy a home if you already own one. New companies have created financial options to smooth the way.

Eli Lilly, the pharmaceutical company behind GLP-1 injection Zepbound, is working to bring its weight loss drug to the market in pill form.
 

CVS will add these weight-loss options to drug plans

CVS Health will reinstate coverage of Eli Lilly's weight-loss injectable Zepbound and begin coverage of the anti-obesity pill Foundayo.

Tips to help you find the best coffee maker for your mornings.
 

Tips for buying the best coffee machine for your mornings

Find the coffee maker that fits your life, so you can skip the cafe and brew a delicious cup in your kitchen.

Tips to prepare you home for hurricane season
 

This hurricane prep checklist will help keep your home and family safe

Preparing your house and property for a hurricane will pay off with less damage and a quicker recovery after the storm.

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McDonald's teases new World Cup Happy Meal featuring Squishmallows

The World Cup is just a few weeks away, and McDonald's appears to be getting in on the action with a new Happy Meal featuring Squishmallows.

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